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Terms of Use

LAST UPDATED:  5 December 2017

To access this Website you must be of legal drinking age in the country where you reside. Please exit this Website immediately if you are not of a legal age for consuming alcoholic beverages in the country or territory in which you reside, or are in a country or territory where the access to this Website is not permitted.

By entering this Website you agree to be bound by the Terms and Conditions of Use (“Terms of Use”), which shall take effect immediately on your first visit of the Website. Please read the Terms of use carefully before accessing and using the Website. If you do not agree and accept, without limitation or qualification, these Terms of Use, please exit the Website.

Brown-Forman is a group of companies, headed by Brown-Forman Corporation in the United States and with local entities throughout the world. Brown-Forman (the “Company”) may revise these Terms of Use at any time by updating this posting.  You can determine when these Terms of Use were last revised by referring to the "LAST UPDATED" legend at the top of these Terms of Use.  Your continued use of the Website will be deemed acceptance of the updated or amended terms.  If you do not agree to the changes, you should cease using this Website.

Except as otherwise stated in Section 8 (Promotions), if there is any conflict between these Terms of Use and specific provisions appearing elsewhere on the Website, then these Terms of Use shall prevail.

1.  Restricted Uses.

The Website is owned and operated by Company.  The content of this Website, including but not limited to any trademarks, designs, logos, text, images, audio and video materials thereon, is the intellectual property of Company or its affiliates (“Company’s Proprietary Material”) unless otherwise stipulated in writing. Company’s Proprietary Material is protected under the laws of the United Kingdom and other nations around the world, and under international treaties – in particular under copyright and trademark laws. You are not permitted to remove any copyright or other proprietary notice from Company’s Proprietary Material. You are also not permitted to publish, distribute, transmit online or offline or otherwise use Company’s Proprietary Material in any way for any public or commercial purpose, without the prior and express written consent of Company.  Subject to your compliance with these Terms of Use, and solely for as long as you are permitted by Company to access and use the Website, you may download one (1) copy of any particular materials from the Website for your own personal, non-commercial use, provided that you agree to abide by any copyright notice or other restrictions contained in or applicable to such materials, including any author attribution, copyright or trademark notice or restriction in any such material that you download.

2.  Use of Information/Materials. 

You may print or have printed by a third party any downloadable information or materials offered on this Website provided that all of the following six conditions are met:

• You require the materials or information solely for, private and not for direct or indirect commercial purposes;
• Your use of the materials is for lawful purposes;
• No copyright or other notice regarding the rights or property of third parties is removed from the materials or information;
• You do not assert any copyright or other intellectual property, ownership or other interest or right in respect of the materials or information;
• You reside in a country or territory where the consumption of alcoholic beverages is permitted; and
• You are of a legal age to consume alcoholic beverages pursuant to the laws of the country or territory in which you reside or of the age at which you have legal capacity to contract in the country in which you are resident, whichever is the greater.

3.  Limited License.

Except for the limited license to download and print certain material / information from this Website for non-commercial and private purposes only, you have no right to use Company’s Proprietary Material. All rights with respect to Company’s Proprietary Material remain the exclusive property of Company or its affiliates.

4.  Information Submitted Through the Website.

Your submission of information through the Website is governed by Company's Privacy Policy and Security Statement (the "Privacy Policy"), and these Terms of Use incorporate by reference the terms and conditions of the Privacy Policy.  You represent and warrant that any information you provide in connection with your use of the Website is true, accurate and complete, and that you will maintain and update such information as needed such that the information remains true, accurate and complete.

5.  Registration; User Names and Passwords.

From time to time, certain sections of this Website may be restricted to registered users.  Where a registration procedure applies, you may be required to register with Company in order to access certain areas of the Website.  With respect to any such registration, we may refuse to grant you, and you may not use, a user name or email address that belongs to or is already being used by another person; that may be construed as impersonating another person; that violates the intellectual property or other rights of any person; that is offensive; or that we reject for any other reason in our sole discretion.  You are responsible for maintaining the confidentiality of any password you may use to access the Website, and you agree not to transfer your password or user name, or lend or otherwise transfer your use of or access to the Website, to any third party.  You are fully responsible for all transactions (including any information transmitted in connection with any transactions) and other interactions with the Website that occur in connection with your user name.  You agree to immediately notify Company of any unauthorized use of your password or user name or any other breach of security related to your account, your user name or the Website, and to ensure that you "log off" and exit from your account with the Website (if applicable) at the end of each session.  We are not liable for any loss or damage arising from your failure to comply with any of the foregoing obligations.

6.  Rules of Conduct.

We expect users of the Website to respect the law as well as the rights and dignity of others.  While using the Website you agree to comply with all applicable laws, rules and regulations.  In addition, your use of the Website is conditioned on your compliance with the rules of conduct set forth in this section, and failure to comply with these rules of conduct may result in termination of your access to the Website pursuant to Section 15 (Miscellaneous) below.

You agree not to:

• Post, transmit, or otherwise make available through or in connection with the Website:
  • any information or materials that are or may be, or the posting, transmission or use of which is or may be:  (a) threatening, harassing, degrading, hateful or intimidating; (b) defamatory or libelous; (c) fraudulent or tortious; (d) obscene, indecent, pornographic or otherwise objectionable; (e) protected by copyright, trademark, trade secret, right of publicity or privacy or any other proprietary right; (f) depicting or endorsing irresponsible drinking; or (g) depicting or endorsing activities that are inappropriate when consuming or after consuming alcoholic beverages such as operating a motor vehicle;
  • any material that would give rise to criminal or civil liability; that encourages conduct that constitutes a criminal offense; or that encourages or provides instructional information about illegal activities or activities such as "hacking," "cracking," or "phreaking";
  • any virus, worm, Trojan horse, Easter egg, time bomb, spyware, or other computer code, file, or program that is harmful or invasive or that may or is intended to damage, hijack, disable, interfere with, or disrupt the operation of, or monitor the use of, any hardware, software or equipment;
  • any unsolicited or unauthorized advertisements, promotional material, "junk mail," "spam," "chain letter," "pyramid scheme" or investment opportunity, or any other form of solicitation that is not expressly approved by Company in advance;
  • any personally identifiable information of another individual, without the prior consent of such individual;
  • any material, non-public information about a company, without the proper authorization to do so.
• Use the Website for any fraudulent or unlawful purpose.
• Use the Website to defame, abuse, harass, stalk, threaten or otherwise violate the legal rights of others, including without limitation others' privacy rights or rights of publicity, or to harvest or collect information about users of the Website.
• Impersonate any person or entity, including without limitation any representative of Company; falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Website; or express or imply that we endorse any statement you make.
• Interfere with or disrupt the operation of the Website or the servers or networks used to make the Website available; or violate any requirements, procedures, policies or regulations of such networks.
• Restrict or inhibit any other person from using the Website (including without limitation by hacking or defacing any portion of the Website).
• Use the Website to advertise or offer to sell or buy any goods or services for any business purpose without Company's express prior written consent.
• Reproduce, duplicate, copy, sell, resell, link to or otherwise exploit for any commercial purposes, any portion of, use of, or access to, the Website.
• Modify, adapt, translate, reverse engineer, decompile or disassemble any portion of the Website.
• Remove any copyright, trademark or other proprietary rights notice from the Website or materials originating from the Website.
• Frame or mirror any part of the Website.
• Create a database by downloading and storing Website content.
• Use any robot, spider, site search/retrieval application or other manual or automatic device to retrieve, index, "scrape," "data mine" or in any way gather Website content or reproduce or circumvent the navigational structure or presentation of the Website without Company's express prior written consent.

Additionally, you acknowledge and agree that you (and not Company) are responsible for obtaining and maintaining all telecommunications, broadband, and computer hardware, equipment, and services needed to access and use the Website and for paying all charges related thereto.

If Company is made aware of any information or materials posted, transmitted, or otherwise made available through or in connection with the Website that may be a violation of any law, regulation, or rights of a third party, including, but not limited to, rights under the copyright law and prohibitions on libel, slander, and invasion of privacy, or a violation of these Terms of Use, Company has the right, but not the obligation, to remove or disable access to the respective information or materials.

7.  Forums and Review Submissions.

7.1 Forums: Company may offer features through the Website that enable you to post information, photographs and other materials and images publicly (collectively referred to herein as "Forums").  All of the rules of conduct described in Section 6 above apply to the Forums.  Additionally, without Company's express prior written consent, you may not use the Forums for any commercial purposes, including the promotion or advertisement of any goods, services or opportunities, and you may not use the Forums to solicit other Website visitors or users to visit or become members of, subscribe to or register with any commercial online service or other organization.

7.2 Reviews: We may also enable you to submit a product review (“Review”). To write a review you must have purchased a product using a valid method of payment.  When you submit or make available any information, photographs or other materials and images through the Forums or otherwise through the Website (" Review"), you acknowledge and agree that those Reviews, may be made available to the general public, and may be used by Company without restriction.  The review must be your own original opinion and writing and must not infringe the rights of any third party.

We would like to hear your honest opinion regarding our products.  To help other customers, when submitting a Review, please explain what you liked or didn’t like about the product you purchased and explain why you gave the product the rating you awarded. We will publish all reviews, even critical ones, however we reserve the right, at our sole discretion, to edit any Review and to choose to include or not include such Review in the Website. We may reject or remove a review if:

•  The review does not comply with the rules of conduct in section 6 above;

•  The review relates to a product that you have not purchased;

•  The review does not provide sufficient information to explain the rating;

•  The review concerns product availability, quality or other concerns that should be addressed with our customer service team; or

•  There are unusually high numbers of reviews for a product posted in a short period of time, or where the review appears to be paid for, incentivised or otherwise not legitimate.

7.3 The Forums and Reviews include the opinions, statements and other content of third parties.  We are not responsible for screening, monitoring or verifying such content, including such content's accuracy, reliability or compliance with copyright or other laws.  Any opinions, statements or other materials made available by third parties through the Forums or otherwise through the Website are those of such third parties and not of Company, and Company does not endorse any such opinions, statements or materials.  We may remove objectionable statements or other content from the Website at any time if we deem removal to be warranted.  Please understand that removal or editing of any Submission or other materials may not occur immediately.

You acknowledge and agree that Company has no control over, and shall have no liability for any damages resulting from, the use (including without limitation re-publication) or misuse by any third party of information voluntarily made public through the Forums or any other part of the Website.

8.  Promotions.

Any prize draws, contests, or similar promotions made available through this Website may be governed by specific rules that are separate from these Terms of Use.  By participating in any such prize draw, contest, or promotion you agree to become subject to those rules, which may vary from the terms and conditions set forth herein.  Company urges you to read the applicable rules, if any, which will be linked from the particular activity, and to review the Privacy Policy and Security Statement, which, in addition to these Terms of Use, will govern any information you submit in connection with such activities. To the extent that the terms and conditions of such rules conflict with these Terms of Use, the terms and conditions of such rules will control.

9.  Links to or from Other Websites.

Except as otherwise expressly stated by Company on the Website, Company is not affiliated or associated with operators of any third party websites that link to or are linked from the Website.  Company expressly disclaims any responsibility for the accuracy, content, or availability of information found on third party websites that link to or are linked from the Website.  We cannot ensure your satisfaction with any products or services that are available through any third party site that links to or is linked from the Website because these third party sites are owned and operated by independent entities.  We do not endorse any of the products or services, nor have we taken any steps to confirm the accuracy or reliability of any of the information, made available through any third party sites.  We make no representations or warranties as to the security of any information (including without limitation credit card or other payment card and other personal information) that you may provide or be requested to provide to any third party, whether through such a third party site or otherwise.

YOU AGREE THAT YOUR USE OF THIRD PARTY SITES AND RESOURCES AND ANY CONTENT, INFORMATION, DATA, ADVERTISING, PRODUCTS, SERVICES, OR OTHER MATERIALS ON OR AVAILABLE THROUGH SUCH SITES AND RESOURCES IS AT YOUR OWN RISK AND IS SUBJECT TO THE TERMS AND CONDITIONS OF USE APPLICABLE TO SUCH SITES AND RESOURCES.

Company shall have the right, at any time and at its sole discretion, to block links to the Website through technological or other means without prior notice.

10.  Disclaimer.

While the Company endeavors to ensure that the information on the Website is correct, the Company does not warrant the accuracy and completeness of the material on the Website. The Company may make changes to the material on the Website, or to the products and prices described in it, at any time without notice. The material on the Website may be out of date, and the Company makes no commitment to update such material. To the maximum extent permitted by law, the Company provides you with the Website on the basis that the Company excludes all representations, warranties, conditions and other terms (including, without limitation, the conditions implied by law).

If you become aware of any unauthorized third party alteration to the Website, contact us per instructions found in Section 16 (Contacting Us) with a description of the material(s) at issue and the URL or location on the applicable Website where such material(s) appear.

11.  Limitation of Liability.

Subject to Section 12 (Indemnification), the Company, any other party (whether or not involved in creating, producing, maintaining or delivering the Website), and any of the Company's group companies and the officers, directors, employees, shareholders or agents of any of them, exclude all liability and responsibility for any amount or kind of loss or damage that may result to you or a third party (including without limitation, any direct, indirect, punitive or consequential loss or damages, or any loss of income, profits, goodwill, data, contracts, use of money, or loss or damages arising from or connected in any way to business interruption, and whether in tort, including without limitation negligence, contract or otherwise) in connection with the Website in any way or in connection with the use, inability to use or the results of use of the Website, any websites linked to the Website or the material on such websites, including but not limited to loss or damage due to viruses that may infect your computer equipment, software, data or other property on account of your access to, use of, or browsing the Website or your downloading of any material from the Website or any websites linked to the Website.  Nothing in these Terms and Conditions shall limit the Company's liability for:  (i) death or personal injury caused by the proven negligence of the Company, its directors, agents, officers or representatives; (ii) fraud or fraudulent misrepresentation; or (iii) any other liability which cannot be excluded or limited by law.

12.  Indemnification.

You will indemnify, defend and hold the Company harmless from and against any and all claims, actions, demands, causes of action and other proceedings arising from or related to any of the following (the "Claims"):  (a) your use of, inability to use, or activities in connection with the Website; (b) any violation of these Terms of Use or any other Company terms, conditions or policies by you or through any account you may have with any Website; (c) any transaction; (d) any allegation that any Submission or other materials that you make available through the Website infringe or otherwise violate the intellectual property, privacy, or other rights of any third party; or (e) your violation of any rights of any Website visitor, user, or customer, or any other third party; and you agree to reimburse the Company on demand for any damages, losses, costs, judgments, fees, fines and other expenses they incur (including attorneys' fees and court costs) as a result of any Claim(s).

13.  Termination and Enforcement.

You agree that Company, at its sole discretion, may terminate your access to or use of the Website, at any time and for any reason, including without limitation if Company believes that you have violated or acted inconsistently with the letter or spirit of these Terms of Use (including but not limited to your failure to comply with the rules of conduct set forth in Sections 6 and 7 (Rules of Conduct; Forums and Submissions) above).  Upon any such termination, your right to use the Website will immediately cease.  You agree that any termination of your access to or use of the Website may be effected without prior notice and that Company may immediately deactivate or delete any user name and/or password used by or provided to you, and all related information and files associated therewith, and/or bar any further access to such information or files.  You agree that Company shall not be liable to you or any third party for any termination of your access to the Website or to any such information or files and shall not be required to make such information or files available to you after any such termination.  Company reserves the right to take steps that Company believes are necessary or appropriate to enforce and/or verify compliance with these Terms of Use (including without limitation in connection with any legal process relating to your use of the Website and/or a third party claim that your use of the Website is unlawful or violates such third party's rights).

14.  Governing Law.

These Terms of Use shall be governed by the laws of the United States or the country where a local entity resides, without regard to its conflict of laws principles.  All disputes arising under or relating to these Terms of Use or to your use of (or inability to use) the Website shall be settled by arbitration administered under the Rules of Arbitration of the International Chamber of Commerce by one or more arbitrators appointed in accordance with said Rules, as amended by the terms of this Agreement.  To the extent that the arbitrator deems reasonable, the arbitrator shall conduct hearings, if any, by teleconference or videoconference, rather than by personal appearances. Any in-person appearances requested by the arbitrator shall be held in the United States or in the country of the local entity.  Arbitration proceedings shall be conducted in the English language or the language spoken in the country of the local entity and shall be conducted in a manner that preserves confidentiality. The arbitrator's decision shall follow the plain meaning of the relevant documents and shall be final and binding.  The award rendered by the arbitrator(s) may be confirmed and enforced in any court having jurisdiction thereof.  The foregoing shall not preclude Company from seeking any injunctive relief in court for protection of its intellectual property rights (including the rights of its licensors), and you agree to exclusive jurisdiction by the courts located at Company’s place of establishment, and waive any jurisdictional, venue or inconvenient forum objections to such courts.

15.  Miscellaneous.

If any provision of these Terms of Use shall be deemed to be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these terms and shall not affect the validity and enforceability of any remaining provisions.  These Terms of Use do not, and shall not be construed to, create any partnership, joint venture, employer-employee, agency or franchisor-franchisee relationship between you and Company.  You may not assign, transfer or sublicense any or all of your rights or obligations under these Terms of Use without our express prior written consent.  No waiver by either party of any breach or default hereunder will be deemed to be a waiver of any preceding or subsequent breach or default.  Any heading, caption or section title contained herein is inserted only as a matter of convenience, and in no way defines or explains any section or provision hereof.  These Terms of Use, together with all agreements and statements referred to herein and incorporated herein by reference, is the entire agreement between you and Company relating to the subject matter hereof and, except as otherwise provided herein, supersedes any and all prior or contemporaneous written or oral agreements or understandings between you and Company relating to such subject matter.  Notices to you may be made by posting a notice (or a link to a notice) on the Website, by email, or by postal mail, at Company's discretion.  Without limitation, you agree that a printed version of these Terms of Use and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to these Terms of Use to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.

16.  Contacting Us.

If you have any questions regarding the Website or these Terms of Use, please send an email to [email protected] Note that e-mail communications will not necessarily be secure; accordingly, you should not include credit or other payment card information or other sensitive information in your e-mail correspondence with us.

© 2017 Brown-Forman Corporation. All Rights Reserved.

Privacy Policy

LAST UPDATED:  16 March 2018

Whenever you access our products or services or interact with us in other ways, Brown-Forman Corporation and its affiliated companies (“Brown-Forman”) collect and use (process) information about you (referred to as your “personal information”).  This notice describes how we collect personal information and how we use, share and protect it. It also explains your rights regarding your personal information and how you can contact us.

Since this notice contains important information, we encourage you to read it. Please use the links to access detailed information. If anything is not clear, please contact us via email at [email protected]

In this privacy notice we describe:

• Who collects your personal information
• Information that we collect
• How we use your personal information
• How we share your personal information
• Other information we collect (make this link)
• Your rights in respect of your information
• Other important information

WHO COLLECTS YOUR PERSONAL INFORMATION

Brown-Forman is a group of companies, headed by Brown-Forman Corporation in the United States and with local entities throughout the world. Which of the Brown-Forman companies is responsible for collecting and processing your personal information depends on how you interact with us and where you are located in the world.

Please review the country specific information for the name and contact information of the relevant Brown-Forman entity as well as additional information relevant to each country.  Whenever we refer to “we” or “us” in this notice we mean the relevant Brown-Forman entity.

INFORMATION THAT WE COLLECT

In order to make our services available to you, or to meet a legal obligation, we need to collect and use certain personal information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Some of this information we collect directly from you either in person or via a website, application or social media. We also collect personal information about you from other sources.

When we receive personal information about you from different sources, we may combine or link that information.  Linking different sources of information enables us to provide a better customer support service when you contact us and to provide you with personalized services, content and marketing.

Please click on the links to learn more:

• When we collect information
• Information we collect directly from you
• Other sources of information

We collect personal information when you:

1. access our products and services, including mobile apps
2. create an online account with one of our stores
3. participate in a prize promotion, contest or event
4. make a purchase on one of our online stores or return something to us
5. submit a review or participate in a survey
6. communicate with us via social media
7. contact us for assistance
8. submit an application for employment
9. interact with us on social media

We collect personal information from you, which might include:

1. Name, date of birth or country of residence
2. Contact information such as email address, telephone number, address
3. Account details such as user name, password and unique user ID
4. Payment information such as debit or credit card details
5. Photographic proof of age
6. Your reviews about our products and services, information about your preferences and consumption habits
7. Marketing communication and cookie preferences
8. Employment history, salary expectations
9. Details of your contact with us including recordings of any telephone calls
10. Photographs and videos submitted by you or taken at one of our events
11. Profile pictures and social media profile information
12. Information about another individual. If you disclose any personal information relating to other people to us or to our service providers in connection with our products and services, you represent that you have the authority to do so and to permit us to use the information in according with this Privacy Policy.

We also collect personal information from other sources:

• Information received as part of routine card verification (fraud) checks.
• Social network information. When you use a social network login to access our services, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your services account. The specific information transferred depends on your security settings and the privacy policy of your social media network.
• Joint marketing partners, when they share information with us.
• Publicly available data bases.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for legitimate business purposes as described further below. Please click on the links to learn more.

• Providing access to our services
• Administering prize promotions, offers and events
• Providing you with customer service
• Processing your order
• Sending you information about our products and services
• Our business purposes (make this a  link)
• Personalizing our products and services
• Publishing your reviews
• Security

Providing access to our services:

We may use your personal information to provide you with the functionality of our services, events and mobile applications, such as by arranging access to a registered account. We may also use personal information to send you administrative information, such as changes in our terms, conditions and policies.  We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.

Administering prize promotions, offers and events:

We may conduct prize promotions, contests and other promotional offers. If you participate, we will use your information to administrate such promotions and offers. If you are lucky enough to win, we might ask you for further information so that we can provide your prize and we will ask you to provide a copy of your photographic ID so that we can verify that you are of legal purchase age and, if required, to satisfy eligibility requirements. Some of these promotions have additional rules containing information about how we will use and disclose your personal information. We use this information to manage our contractual relationship with you.

Customer service:

If you contact us, or we contact you, we will use your personal information such as your purchase information and contact history for the purpose of providing you with assistance, handling enquiries and complaints. We will engage in these activities to manage our contractual relationship with you, for our legitimate business reasons and/or to comply with a legal obligation.

Processing your order:

We use information about you to process your orders (including to determine that you meet the legal purchase age in your country), to take payment for items you have purchased from us, to dispatch items you have purchased or to process a return or request for a refund. We may also use your data to protect against or identify possible fraudulent transactions. We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.

Sending you information about our (and third parties') products and services:

Where you have asked to receive marketing communications from us, we may send you information about our products, newsletters, promotions, offers or other information that we think might be of interest to you. We use personal information to send you marketing communications.  You also may receive marketing communications from Brown-Forman if you have consented to receive alcohol marketing messages from an approved third-party partner. We will engage in these communications either because we have a legitimate interest or with your consent.

If you decide to opt-out from marketing messages, you may opt-out by clicking here.

We will seek to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing communications from us, we may still send you important administrative messages, from which you cannot opt-out.

Our business purposes

We use the personal information we hold about you to accomplish our business purposes, including:

• To conduct data analysis, for example, to improve the efficiency of our services;
• To conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
• To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
• To develop new products and services;
• To consider ways for enhancing, improving, or modifying our current products and services;
• To identify usage trends, for example, understanding which parts of our services are of most interest to users;
• To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
• For operating and expanding our business activities, for example, understanding which parts of our services are of most interest to our users so we can focus our energies on meeting our users’ interests.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.

Personalizing our services:

We may analyze personal information collected for business reporting and providing personalized services, including: (i) to analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our services; (ii) to better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests; and (iii) to better understand your preferences so that we can deliver content via our services that we believe will be relevant and interesting to you. When you use one of our online stores, we will collect information from you during the checkout process. If you do not complete your purchase but ask us to save your basket, we will send you a follow-up email with a reminder of its contents. We may also use your information to provide personalized content and recommendations when we send you information about your purchases. We will provide personalized services either with your consent or because we have a legitimate interest.

Reviews:

Where you have provided a review of one of our products, we will publish this review on the relevant store, subject to our review standards in our Terms of Use. This information will be made public so please do not include any information that should be kept confidential. For more information, please refer to our Terms of Use [Terms of Use]. We will publish your review with your consent.

Security:

We may use information collected from monitoring our websites, online services and emails to protect you, our employees and our partners. This information may be passed to the police or to other appropriate authorities. We will engage in these activities to comply with a legal obligation or because we have a legitimate interest.

HOW WE SHARE PERSONAL INFORMATION

We share your personal information with your consent or as necessary to complete any transaction or provide any service you have requested. We do not share personal information with unaffiliated third parties at this time. The following are categories of recipients with whom we might share your data. Please click the links to learn more.

• Other companies within the Brown-Forman Group
• Third party service providers
• Business transactions, legal reasons and law enforcement (make this link)
• When you share information (make this link)

Other companies within the Brown-Forman Group:

We share your information with other companies within the Brown-Forman Group of companies for the purposes described in this Privacy Policy. You can consult the list and location of companies within the Brown-Forman Group [link to 10-K]. Brown-Forman Corporation is the party responsible for the management of the jointly used personal information. We will use this information to help provide you with the products and services you request.

Third party service providers:

We use third party service providers to process personal information on our behalf. These may include the provision of customer support, web hosting providers, customer data management and list enhancement companies, agencies that run our prize promotions, companies that fill product orders or coordinate mailings, delivery companies, payment processors, data analysis firms and email service providers. We seek to use service providers who are able to provide appropriate data privacy and security standards.

When you share personal information:

• On message boards, chat, profile pages, blogs and other services to which you are able to post information and content (including, without limitation, our social media pages).  Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
• Through your social sharing activity.  When you connect to the services with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

Business transactions, legal reasons and law enforcement:

We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.

We may also disclose personal information to comply with legal obligations (such as paying taxes); to respond to requests from government or other public authorities; to protect the rights, privacy, safety or property of Brown-Forman, you or others; and to permit us to pursue available remedies or limit the damages that we may sustain. These legal obligations and government requests can include laws and authorities outside your country of residence.

OTHER INFORMATION WE COLLECT

We and our service providers also may collect other information that does not reveal your specific identity or does not directly relate to an identifiable individual (referred to as “other information”).  This may include:

• Server log files and environmental variables
• App usage data
• Information collected through cookies, pixel tags and other technologies
• Demographic information and other information provided by you that does not reveal your specific identity
• Information that has been aggregated in a manner such that it no longer reveals your specific identity

If we are required to treat other information as personal information under applicable law, then we may use and disclose it for the purposes for which we use and disclose personal information detailed in this Policy.

Other information may be collected in a variety of ways, including:

• Through your browser or device
  • Server Log Files.  We use W3C* compliant extended log files when recording web-server activity on our web servers including, for example, the IP address (a number automatically assigned to the computer that you are using by your Internet Service Provider), device identifier, time and date of request, page requested, user agent, referrer and cookie values sent or received.  The server log files are collected and analyzed to provide information about user activity in the aggregate and identify potential errors or problems with website performance.  Collecting IP addresses is standard practice on the Internet and is done automatically by many websites.  *W3C is an international consortium that develops web standards and guidelines.  Further information is available at www.w3c.org.
  • Environmental Variables.  We and our service providers may also collect certain environmental variables, such as your computer type (Windows or Macintosh), screen resolution, OS version, device manufacturer and model, Internet browser, and Internet browser version.  These environmental variables are collected by most browsers and can be used to optimize your experience on the Website.

• Through your use of one of our mobile apps;  When you download and use one of our mobile applications, we and our service providers may track and collect app usage data, such as the date and time the app on your device accesses our servers and what information and files have been downloaded to the app based on your device number.
• Using cookies; Please read our Cookie Policy [link]

• Using pixel tags and other similar technologies

We and our service providers may also use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some Website pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Website usage and response rates.  A Pixel Tag is an electronic image, often a single pixel (1x1) that is ordinarily not visible to Website visitors and may be associated with Cookies on the visitors’ hard drives.  When used in HTML-formatted e-mail messages, Pixel Tags can tell the sender whether and when the e-mail has been opened.

Our websites may also provide us with information including details of the content you access and interact with. This is done through Brown-Forman websites and through cross-website tracking. We use cookies and other technologies to collect information about your device browser and operating system, IP address, links you click and pages you open, which we then use to tailor marketing messages. For more information, please refer to our Cookie Policy. We will provide personalized services either with your consent or because we have a legitimate interest.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of our services and report on activities and trends.  Google Analytics may also collect information regarding the use of other websites, apps and online resources.  You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpag....

• Physical location

We may collect the physical location of your device if you use a location-based service. Before this information is collected, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

• Do Not Track Signals;  We do not currently respond to browser do-not-track signals

USES AND DISCLOSURES OF OTHER INFORMATION

We may use and disclose other information for any purpose, except where we are required to do otherwise under applicable law.  In some instances, we may combine other information with personal information.  In those instances we will treat the combined information as personal information while it is combined.

YOUR RIGHTS TO YOUR PERSONAL INFORMATION

You may request to access, correct or remove your personal information.  You also may request to receive an electronic copy of your personal information to transmit it to another company (to the extent this right to data portability is provided by applicable law). In each case, we may require you to prove your identity and/or provide further information in order to identify your information.  We will respond to your requests consistent with applicable law. Please click the links to learn more.

• Accessing your personal information
• Correcting your personal information
• Removing your personal information
• Requests fro portability (make a link)

Accessing your personal information

You may ask to see what information we hold about you and to receive an explanation about how we process your data by using the “contact us” form.

Correcting your personal information

If we hold personal information about you that is incorrect, you have the right to tell us that it is incorrect and ask us to amend it. We will do this consistent with applicable law. If you would like to correct your personal information, please send an email to [[email protected]].

Removing your personal information

You may ask us to remove or delete your personal information from our database. If you do not want to receive promotional emails, please click here. If you wish to have your personal information removed from our database, please send an email to [[email protected]].

Portability Requests

You may ask us to port your personal information from our database, please send an email to [[email protected]].

OTHER IMPORTANT INFORMATION

We take the security of your information very seriously. This section outlines our technology practices to keep your information protected. Please click the links to learn more.

• How we protect your information
• How we retain your information
• International transfers of your information
• Use of technological information
• Underage access to services (make link)

How we protect your information

We use various security measures and tools, such as firewalls, to help protect against the loss, misuse and alteration of the personal information under our control.  Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure.  Please do not send us sensitive personal information.

How we retain your personal information

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods for payment card information and age-verification information include:

·      The length of time we have an ongoing relationship with you and provide the services to you (for example, for as long as you have an account with us or keep using the services);

·      Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or

·      Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

International transfers of your personal information

We may transfer your information to Brown-Forman Corporation in the United States and to other service providers who may be located outside of the European Economic Area (EEA).  In these circumstances we take measures to ensure that your information is protected, this includes putting in place contracts with the recipients of your information to ensure that they provide adequate protection for your information. You may obtain a copy of these measures by contacting [[email protected]].

In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.

Access to services by individuals who are underage

Our services are not directed to individuals who are under the legal age to purchase alcohol, and we do not knowingly collect personal information from such individuals.

Third-party services

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website or service to which our services link.  The inclusion of a link on the services does not imply Brown-Forman’s endorsement of the linked site or service.

Third-party advertising

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use Brown-Forman services and other websites or online services.

You may receive advertisements based on information relating to your access to and use of the services and other websites or online services on any of your devices, as well as on information received from third parties.  These companies place or recognize a unique cookie on your browser (including through the use of pixel tags).  They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.  If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertisi.... You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.

Sensitive personal information

we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the services or otherwise to us.

UPDATES TO THIS PRIVACY POLICY

We may change this Privacy Policy. The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the services. Your use of the services following these changes means that you accept the revised Privacy Policy.

CONTACTING US

Brown-Forman Corporation, located at 850 Dixie Highway, Louisville, KY 40210, USA, is the company responsible for collection, use and disclosure of your personal information under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at [email protected], or:

Brown-Forman Corporation

850 Dixie Highway

Louisville, KY, USA 40210

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

ADDITIONAL INFORMATION FOR INDIVIDUALS IN THE EEA

If you are located in the EEA, you also may:

• Lodge a complaint with a data protection authority for your country or region, or of an alleged infringement of applicable data protection law.

© 2018 Brown-Forman Corporation.  All Rights Reserved.

The information included in this section is specific to our products and services in the United States.

There are several ways you can communicate with us.  Our email address is [email protected] If you prefer to contact us in writing, please use the mailing address below:

Privacy Officer, c/o Brown-Forman Corporation, 850 Dixie Highway, Louisville, KY 40210 USA

©2018 Brown-Forman Corporation.  All Rights Reserved.

Linking Policy

This Agreement governs the limited permission Sonoma Cutrer (“Brand”) grants for establishing a hyperlink between a user's website and the “Brand’s” SonomaCutrer.com (“Site”). The “Brand” is the Brown-Forman Corporation brand featured on the Site. By creating a hyperlink between your website and the Site, you agree to be subject to this Agreement. So, if you are willing to agree to the following requirements (and submit the information required below), you may link to our site:

A. This Agreement applies only to the Site.

B. You may link by using only standard text hyperlinks, such as those shown above. You may not link by using any trademark, service mark, logo, or other proprietary images, brand names, icons or other intellectual property of the Brand either on the Site or in any website source code (such as a meta tag) and no such rights are granted herein.

C. You agree that each site on which the link will appear shall conform and be in compliance with the following guidelines:

Each site shall only market products to adults and shall have an independently audited demographic indicating at least 70% of its site visitors are of legal drinking age. The age when a person is considered an "adult" will vary among countries. When a country has adopted either a "minimum drinking age" or "minimum purchase age," such legal requirements will define what is an “adult” for purposes of this Agreement.

Each site will comply with the laws, local industry codes and regulations, including any limitations or restrictions, imposed by the governments of the markets in which our products or your products are marketed or sold. No site will use religious or other cultural symbols in a way that is likely to offend a particular religious or ethnic group. No site will use sexual slang, situations or depictions, or exploit the human form in any manner that offends local standards of decency.

With respect to the promotion and use of beverage alcohol, none of the sites on which the link will appear will violate, nor will they contain any content prohibited by, the Code of Responsible Practices for Beverage Alcohol Advertising and Marketing of the Distilled Spirits Council of the United States (DISCUS) available at www.discus.org/industry/code/code.htm. You agree not to use the link on any website that disparages the Brand, the Site, or the Brand’s products or services, or which infringes on the Brand’s or Brown-Forman Corporation’s or its affiliates’ intellectual property or other rights. You agree not to use the link on any website that contains, or links to any other websites that contain obscene, discriminatory, offensive, political or pornographic material of any kind.

You may not create frames around our web pages or use other techniques that alter in any way the visual presentation or appearance of our Sites.

You may link only to the opening page for each of the Brand’s Sites and you may not skip the web pages requiring the viewers of our Sites to verify their age.

You may link to the Site only by accepting this Agreement and by completing our contact form.

You agree to indemnify and hold the owners of the Brand and its affiliates (“Brand and Affiliates”) harmless from and against any claims for damages or other claims, asserted against the Brand and Affiliates including without limitation all indirect liability claims, consequential damages, losses, liabilities, costs and expenses (including without limitation reasonable legal fees) arising you’re your website being linked to the Site.

The Brand reserves the right to terminate this Agreement and to seek the appropriate remedies against any action by you that does not conform to these terms and conditions.

You agree that you have entered into this Agreement as a matter of your own free will, and that you will not challenge the validity of this Agreement or its binding effect or enforceability.

Upon the termination of this Agreement, you shall immediately remove the link from your website(s). This Agreement cannot be modified except in a writing signed by both parties. This Agreement is subject to the substantive laws of the Commonwealth of Kentucky and the state and federal courts resident therein, and you agree to be subject to the personal jurisdiction of the Commonwealth of Kentucky, Jefferson County, and the federal court in Louisville, Kentucky with respect to this Agreement. No waiver of any right or action by either party shall be deemed a waiver of any other right or action, or of a continuing waiver of the right or action.

Note that most browsers are initially set to accept cookies. However, you have the ability to disable cookies if you wish, generally through changing the internet software browsing settings. It may also be possible to change the settings to enable acceptance of specific cookies. Please refer to the help section on your browser. If cookies are disabled you will be unable to access our Website. For more information about cookies and how to disable them please visit www.allaboutcookies.org.

Complete our linking agreement form.

Cookies Policy

Last Updated: November 13, 2017

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk, so that the website can remember certain information. Cookies cannot be used by themselves to identify you.

Currently, two types of cookies are used on this Website. However, cookies may be changed at any time by updating this posting. Please refer to the "Last Updated" legend at the top of this posting.

Session cookies are temporary cookies that remain in the cookie file of your browser until you leave the site.

We use session cookies to:

• Carry information across pages of our Website and maintain your preferred language throughout the session. For example: We keep a session cookie which allows us to distinguish you from other users, so that we can keep a virtual "basket" of the products you add to your shopping cart.  This cookie will be initiated each time you affirm your age on our Website. This cookie will be initiated each time you affirm your age on our Website.

Persistent cookies remain in the cookie file of your browser even after the browser is closed. The length of time a cookie remains depends on its lifespan.

We use persistent cookies to:

• Help us recognize that you have already affirmed your age with the Website. If you select the “Remember Me” option, a non-expiring cookie will be used to keep your birth date and country of residence and allows re-entry to the Website without having to affirm your age each time you visit. If you do not choose the “Remember Me” feature, then a cookie is held for two hours and allows re-entry to the Website without having to affirm your age each time you visit. After two hours, you will be prompted to affirm your age again to gain entry to our Website.
• Track the number of entries to a contest/sweepstakes/prize draw. If a contest/sweepstakes/prize draw allows only one entry per day, a cookie may be used to prevent multiple entries. This type of cookie is used only if you enter a contest/sweepstakes/prize draw.
• Generate anonymous, aggregated statistics about the visitors to this Website by using Google Analytics. These statistics help us understand how users navigate the Website and help us improve the structure of our Website. These statistics include for example: most popular and least popular pages visited, amount of time visitors stay on the site and the percentage of visitors that leave the site before entering their birth date. These cookies expire within two years after you leave the Website. Google offers instructions to opt out of tracking by Google Analytics across all websites at http://tools.google.com/dlpage/gaoptout.

Some of the pages you visit on our website use content embedded from another website, for example YouTube. You may be sent cookies from these websites. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

We don’t actually control these cookies and we would recommend that you visit these third parties for more information about their cookies:

-  Barclaycard SmartPay (payment provider)

-  YouTube (to view videos)

-  Facebook (to share content)

Note that most browsers are initially set to accept cookies.  However, you have the ability to disable cookies if you wish, generally through changing the internet software browsing settings.  It may also be possible to change the settings to enable acceptance of specific cookies.  Please refer to the help section on your browser.

So that you can make full use of the personalised features on our Website(s), your computer, mobile phone or other device will need to accept Cookies.

If our site offers online shopping and cookies aren’t enabled on your device, it will mean that your shopping experience on our website will be limited to browsing and researching. Unfortunately you will not be able to add products to your basket and buy them.

For more information about cookies and how to disable them please visit www.allaboutcookies.org